Phygital×

Mapping approaches to phygital product design

What do birdhouses, vases and Prague subway have in common? The PHYGITAL× exhibition project introduced at Designblok 2024, explored the overlap between „physical“ and „digital“ design through selection of doctoral and master’s projects of Bratislava’s MX lab.

The MX lab at the Slovak University of Technology conducts multidisciplinary research in the field of experiential design. In their projects, the presented authors explore the disappearing boundaries between the digital and physical worlds. Seemingly unrelated topics meet in the installation: subjective perception of time, designing with the support of artificial intelligence, materializing digital aesthetics or interspecies design.

The work of STU students and researchers was displayed at two locations: the main part of the installation was presented as part of the school section at Bastion Florenc (Křižíkova 2A, Prague 8) and the project of graduate student Adam Trup was part of the Designblok Talent Cards selection at UPM Prague (17 November 2/2 , Prague 1).

The project PHYGITAL× was nominated as one of the 3 finalists for Designblok Awards 2024 in the Best School Presentation category, out of in total 20 school installations.

The exhibition system used in the PHYGITAL× installation follows up on the travelling exhibition project DESIGN × SCIENCE, realized with the support of public funding by Slovak Arts Council.

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